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Use of English

Level B1

Part 6 - Open Cloze

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For questions 1-6, read the text below and think of the word which best fits each gap.

Personal Branding

Personal branding is (0) AN idea that helps you show other people who you are and what you can do. It is not only for famous influencers; it matters for students and workers (1) .......... well. When you apply for a job or a course, people often look at your online profile first, so it is important to think (2) .......... the message you are sending. A clear personal brand can make you stand out, especially (3) .......... there are many other candidates with similar skills. One simple step is to choose a photo and a short description that match the kind of work you want. You should also share posts that are useful, (4) .......... than posting anything just to get attention. Another good habit is to be polite online, because one rude comment can stay there for a long time. If you are honest and consistent, your brand will grow, and it may open doors (5) .......... new opportunities. In the end, personal branding is about building trust, and it can help you feel more confident (6) .......... yourself.

What to do

This part consists of a short text with a series of gaps. There are no words from which to choose the answers, candidates have to think of a word which fits the gap correctly.

Errors in punctuation are ignored, although spelling must be correct.

Contractions (e.g. don’t, we’ve, won’t) count as two words. However, can’t is a contraction of cannot, which is one word.

Sometimes, there is more than one correct answer. Cambridge will always account for this and all options will be accepted. However, you should not write more than one answer.

Don't spend time in a word you don't know. Wasting time on this activity might cost you points later in the exam because you won’t have enough time to do other tasks well.

Strategy

  1. Read the title and the whole text so that you understand what it is about.
  2. Read the whole sentence in which the gap occurs, to look for clues as to what kind of word you need.
  3. Check the words before and after each gap and look for grammatical collocations.
  4. Remember you must write only one word.
  5. You are never required to write a contraction. If you think the answer is a contraction, it must be wrong, so think again.
  6. Read the whole text through once you have completed it to make sure you have not missed any connectors, plurals or negatives.

Instructions

For questions 1-6, read the text below and think of the word which best fits each gap.

Exercise Details

Author

Aili Zheng

@aili-zheng

User Prompt

"Create an exercise about the importance of personal branding"

Tone: Standard
Level: B1

Created on:

Apr 6, 2026

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