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Use of English

Level B1

Part 6 - Open Cloze

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For questions 1-6, read the text below and think of the word which best fits each gap.

Public Campaigns

Public campaigns are (0) AN important part of modern life, especially when governments or charities want people to change their habits. These campaigns often focus (1) .......... issues such as recycling, healthy eating, or road safety. Their main aim is to encourage people to think more carefully about the choices they make every day. A successful campaign usually uses simple messages (2) .......... are easy to remember and share. It may also show real examples of how small actions can lead (3) .......... big results. In many cases, people do not change immediately, but repeated messages can still have an effect (4) .......... their behaviour over time. Public campaigns are most effective when they speak directly to the public and explain why change matters. They can also create a sense of responsibility, (5) .......... helps communities work together. Although campaigns alone cannot solve every problem, they often play (6) .......... useful role in starting change.

What to do

This part consists of a short text with a series of gaps. There are no words from which to choose the answers, candidates have to think of a word which fits the gap correctly.

Errors in punctuation are ignored, although spelling must be correct.

Contractions (e.g. don’t, we’ve, won’t) count as two words. However, can’t is a contraction of cannot, which is one word.

Sometimes, there is more than one correct answer. Cambridge will always account for this and all options will be accepted. However, you should not write more than one answer.

Don't spend time in a word you don't know. Wasting time on this activity might cost you points later in the exam because you won’t have enough time to do other tasks well.

Strategy

  1. Read the title and the whole text so that you understand what it is about.
  2. Read the whole sentence in which the gap occurs, to look for clues as to what kind of word you need.
  3. Check the words before and after each gap and look for grammatical collocations.
  4. Remember you must write only one word.
  5. You are never required to write a contraction. If you think the answer is a contraction, it must be wrong, so think again.
  6. Read the whole text through once you have completed it to make sure you have not missed any connectors, plurals or negatives.

Instructions

For questions 1-6, read the text below and think of the word which best fits each gap.

Exercise Details

Author

Harley Davidson

@harley-davidson

User Prompt

"Create an exercise about the role of public campaigns in changing behavior"

Tone: Standard
Level: B1

Created on:

May 23, 2026

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