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Use of English

Level B2

Part 1 - Multiple Choice

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3
1

For Questions 1-8, read the text below and decide which answer best fits each gap.

Innovation in Small Businesses

Many people assume that innovation is something only big companies can (0) AFFORD, but small businesses often depend on it even more. When a local shop faces competition from online giants, it has to (1) .......... up with fresh ideas to stay relevant. This might mean improving customer service, offering personalised products, or using social media more effectively. However, innovation is not always about inventing something completely new. Sometimes it is simply a matter of (2) .......... small changes that save time or reduce costs. For example, a café might switch to an online booking system, or a family business might (3) .......... advantage of new payment methods to speed up sales. Of course, trying new approaches involves risk, and owners may worry that a change will (4) .......... out badly. That is why many successful entrepreneurs test ideas on a small scale before they (5) .......... them out more widely. They also listen carefully to feedback, because customers often (6) .......... out problems that the owner has missed. In the end, the businesses that survive are usually those that are willing to (7) .......... an open mind and learn from mistakes. Even a simple improvement can (8) .......... a big difference over time.

What to do

In this part, you read a text with eight gaps and choose the best word from four options to fit each gap.

Nothing prepares you for this test better than reading.

Read a lot. Candidates who often read in English (for work, for fun) find this part of the test manageable, while those who never read tend to find it very hard.

If you are 100% sure that two of the 4 choices are completely identical, then neither can be the answer. There is always only one word that fits grammatically and has the right meaning.

Usually the correct option will be part of a fixed phrase or collocation, a phrasal verb, a connector or the only word that fits grammatically in the gap.

Strategy

  1. Read the title and the whole text quickly to understand its general meaning before you attempt the task.
  2. Check the words before and after the gap.
  3. Choose the best option.
  4. When you have finished, read the text again with the words inserted to check that it makes sense.

Instructions

For Questions 1-8, read the text below and decide which answer best fits each gap.

Exercise Details

Author

camilla delpero

@camilla-delpero

User Prompt

"Create an exercise about the role of innovation in small businesses."

Tone: Standard
Level: B2

Created on:

Apr 3, 2026

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