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Use of English

Level B2

Part 2 - Open Cloze

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4
1

For questions 1-8, read the text below and think of the word which best fits each gap.

The Power of Persuasion

Psychologists have long been interested in the ways (0) IN which people influence one another. Persuasion is not simply about making someone agree (1) .......... you; it often depends on understanding how people think and feel. For example, people are more likely to accept an idea if it comes (2) .......... someone they trust. They may also be influenced by what others are doing, which is why advertisers often suggest that a product is popular (3) .......... millions of people. Another important factor is timing. A message may be more effective if it reaches people (4) .......... they are relaxed and willing to listen. In addition, the way information is presented can matter just as much as the information (5) ........... People tend to respond better to simple, clear arguments than to ones that are too technical. However, persuasion does not work equally (6) .......... everyone. Some individuals are naturally more doubtful, while others are more open (7) .......... changing their minds. For this reason, successful persuaders usually adapt their message to the audience and think carefully about (8) .......... will have the strongest effect.

What to do

This part consists of a short text with a series of gaps. There are no words from which to choose the answers, candidates have to think of a word which fits the gap correctly.

Errors in punctuation are ignored, although spelling must be correct.

Contractions (e.g. don’t, we’ve, won’t) count as two words. However, can’t is a contraction of cannot, which is one word.

Sometimes, there is more than one correct answer. Cambridge will always account for this and all options will be accepted. However, you should not write more than one answer.

Don't spend time in a word you don't know. Wasting time on this activity might cost you points later in the exam because you won’t have enough time to do other tasks well.

Strategy

  1. Read the title and the whole text so that you understand what it is about.
  2. Read the whole sentence in which the gap occurs, to look for clues as to what kind of word you need.
  3. Check the words before and after each gap and look for grammatical collocations.
  4. Remember you must write only one word.
  5. You are never required to write a contraction. If you think the answer is a contraction, it must be wrong, so think again.
  6. Read the whole text through once you have completed it to make sure you have not missed any connectors, plurals or negatives.

Instructions

For questions 1-8, read the text below and think of the word which best fits each gap.

Exercise Details

Author

kmirasprra no

@kmirasprra-no

User Prompt

"Create an exercise about the psychology of persuasion"

Tone: Standard
Level: B2

Created on:

May 27, 2026

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