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Use of English

Level C1

Part 2 - Open Cloze

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For questions 1-8, read the text below and think of the word which best fits each gap.

The Attention Economy

In recent years, the phrase “attention economy” has become (0) AS common as “social media” itself. The idea is simple: if a service is free, then you are not the customer; you are (1) .......... product. Platforms compete to keep users scrolling, and they do so by learning what holds your gaze and serving more of (2) .......... same. This is not necessarily a conspiracy, but it is a system that rewards whatever keeps people engaged, (3) .......... if it makes them anxious or angry. The result is that many of us feel we are losing control (4) .......... our own time. We open an app for a minute and, before we know it, an hour has gone. Some people respond by deleting accounts, but that is not always realistic, particularly (5) .......... work or study depends on being reachable. A more practical approach is to change the conditions (6) .......... which you use these tools: turn off notifications, set limits, and decide in advance what you are going online (7) .......... do. Ultimately, the goal is not to reject technology, but to use it deliberately, so that it serves you rather (8) .......... the other way round.

What to do

This part consists of a short text with a series of gaps. There are no words from which to choose the answers, candidates have to think of a word which fits the gap correctly.

Errors in punctuation are ignored, although spelling must be correct.

Contractions (e.g. don’t, we’ve, won’t) count as two words. However, can’t is a contraction of cannot, which is one word.

Sometimes, there is more than one correct answer. Cambridge will always account for this and all options will be accepted. However, you should not write more than one answer.

Don't spend time in a word you don't know. Wasting time on this activity might cost you points later in the exam because you won’t have enough time to do other tasks well.

Strategy

  1. Read the title and the whole text so that you understand what it is about.
  2. Read the whole sentence in which the gap occurs, to look for clues as to what kind of word you need.
  3. Check the words before and after each gap and look for grammatical collocations.
  4. Remember you must write only one word.
  5. You are never required to write a contraction. If you think the answer is a contraction, it must be wrong, so think again.
  6. Read the whole text through once you have completed it to make sure you have not missed any connectors, plurals or negatives.

Instructions

For questions 1-8, read the text below and think of the word which best fits each gap.

Exercise Details

Author

David Rentea

@david-rentea

User Prompt

"Craft a Reading & Use of English Open Cloze exercise at level C1 inspired by the Cambridge English exam, keeping it as authentic as possible."

Tone: Standard
Level: C1

Created on:

Apr 6, 2026

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