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Use of English

Level C1

Part 3 - Word Formation

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6
1

For Questions 1-8, read the text below and use the word given in capitals to form a word that fits in the gap.

Global Brand Power

In today’s interconnected economy, the worldwide reach of major companies is no longer a surprising (0) FEATURE. Global brands shape not only what people buy, but also how they think about status, quality and lifestyle. Their success often depends on careful market (1) .......... (ANALYSE), which allows them to adapt products to local tastes while maintaining a consistent image. This balance between global identity and local appeal is not always easy to achieve. A campaign that seems effective in one country may be completely (2) .......... (EFFECT) in another, especially if cultural differences are ignored. For this reason, companies invest heavily in advertising and consumer research to avoid (3) .......... (UNDERSTAND) and public criticism. At the same time, the spread of global brands has led to growing concern about cultural (4) .......... (LOSE). Critics argue that local traditions and small businesses may struggle to survive in the face of such intense (5) .......... (COMPETE). Supporters, however, point to the increased (6) .......... (AVAILABLE) of goods and the convenience offered to consumers. Whether this influence is ultimately positive or negative remains (7) .......... (DEBATE). What is clear, however, is that the economic and cultural impact of global brands is likely to become even more (8) .......... (POWER) in the years ahead.

What to do

For each gap you get one word in capitals which you have to change so the grammar and meaning fit in the sentence. Here you have to show how well you know word families and if you can change words by using prefixes and suffixes.

You need to read the whole text to get the writer’s opinion on the topic. That’s because sometimes a negative prefix will be required. There is usually at least one word requiring a negative prefix, so look out for these.

In the exam always write something. You never know, you might be lucky even if you are not sure of the answer!

Strategy

  1. Read the title and the whole text so that you understand what it is about.
  2. Look at each sentence in detail.
  3. Think about what kind of word you need and whether you need a negative prefix or a suffix.
  4. Read the sentence again to check whether you need a plural form.
  5. Check your spelling, as it must be correct.

Instructions

For Questions 1-8, read the text below and use the word given in capitals to form a word that fits in the gap.

Exercise Details

Author

Gabriel Maçaneiro

@gabriel-macaneiro

User Prompt

"Create an exercise about the influence of global brands"

Tone: Standard
Level: C1

Created on:

May 13, 2026

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