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Use of English

Level C1

Part 3 - Word Formation

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For Questions 1-8, read the text below and use the word given in capitals to form a word that fits in the gap.

Advertising Influence

Modern advertising is far more than a simple attempt to sell products. Its growing (0) PRESENCE in daily life means that consumers are exposed to commercial messages with increasing frequency. Supporters argue that advertising encourages (1) .......... (COMPETE), which can lead to better products and lower prices. Critics, however, point to the (2) .......... (PERSUADE) techniques used to shape consumer behaviour, often in ways that are not immediately obvious. In some cases, repeated exposure can create an (3) .......... (REAL) picture of what people need in order to be happy or successful. This is particularly true on social media, where the line between entertainment and promotion is often (4) .......... (CLEAR). Another concern is the (5) .......... (GROW) influence of personalised adverts, which are based on users’ online activity. While companies defend this as a more (6) .......... (EFFECT) way of reaching customers, others see it as an (7) .......... (INVADE) of privacy. For this reason, many experts call for stricter (8) .......... (REGULATE) of the advertising industry.

What to do

For each gap you get one word in capitals which you have to change so the grammar and meaning fit in the sentence. Here you have to show how well you know word families and if you can change words by using prefixes and suffixes.

You need to read the whole text to get the writer’s opinion on the topic. That’s because sometimes a negative prefix will be required. There is usually at least one word requiring a negative prefix, so look out for these.

In the exam always write something. You never know, you might be lucky even if you are not sure of the answer!

Strategy

  1. Read the title and the whole text so that you understand what it is about.
  2. Look at each sentence in detail.
  3. Think about what kind of word you need and whether you need a negative prefix or a suffix.
  4. Read the sentence again to check whether you need a plural form.
  5. Check your spelling, as it must be correct.

Instructions

For Questions 1-8, read the text below and use the word given in capitals to form a word that fits in the gap.

Exercise Details

Author

Bejenaru Alexandru

@bejenaru-alexandru

User Prompt

"Create an exercise about the effects of advertising"

Tone: Professional
Level: C1

Created on:

May 15, 2026

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