Use of English

Campaign Momentum

In recent years, analysts trying to explain sudden shifts in voter behaviour have looked beyond simple party loyalty. While people's political (0) LEANINGS still matter, they do not always account for the speed with which a new movement can (1) .......... from obscurity and begin (2) .......... to prominence. Often, a campaign first starts to (3) .......... when a gregarious leader succeeds in creating a sense of shared purpose among otherwise resentful groups. That effect is strengthened when online fandom and street-level activism work in (4) .........., each amplifying the other. At such moments, parties may be tempted to (5) .......... expectations by proffering tax breaks, incentives and even a rebate scheme, despite there being a strict cap on public spending. Voters, meanwhile, can be lured by short-term promises whose appeal may simply (6) .......... with a wider economic surge. Yet some gains are far from viable: they may have been precipitated by exceptional circumstances rather than by any inherent strength in policy. A party may reap applause in the moment, but if it puffs (7) .......... its achievements too boldly, disappointment is likely to follow. In the end, momentum alone rarely guarantees success; what matters is whether early enthusiasm can (8) .......... into durable support.